The UK’s Ministry of Defence is set to unveil new dog food labels and packaging for the 2020s, with new labels featuring dogs that are not breed specific.
The new labels are part of a wider initiative by the UK military, known as the D-Dog campaign, to raise awareness about dog health and welfare and to encourage the public to take care of their pets.
The government is calling for all dog owners to buy dog food from a trusted source and to be “truly responsible dog owners.”
The dog-friendly packaging will include logos such as Doggie Chow, and will be available in dog food manufacturers’ online store.
The new dog foods will also be sold in pet shops and online at UK pet food stores, including PetSmart.
More than 2 million dogs are killed every year in dog fighting, according to research conducted by the Dog Fighting Prevention Trust.